Origins
Committed to Excellence
InnoG offers the comprehensive capabilities and deep industry knowledge necessary to help you solve the most complex issues of your organization. Founded in 2014, InnoG is the collaboration of Andrew Wong, a PhD and Eva Lutz, a design researcher, strategist and design thinking professor. This combination of right brain/left brain thinking creates a source of inspired collaboration we call disruptive harmony.
Eva Lutz, MDes
Founder & Principal
After a thriving career in corporate innovation and consulting, Eva is pleased to once again be driving success at InnoG. An experienced design thinker, doer, strategist and researcher, she is fortunate to have practiced the art and science of design in a multitude of capacities. Automotive design, toy invention, healthcare, managing director, facilitator, strategist, and college professor, the one thread that remains constant is her passion for learning and advancing the field of design.
Eva’s top areas of expertise include: Design research and strategy, agile methods, strategic problem solving, facilitated decision making, and the creation of visual narratives, tools and frameworks.
Jennifer Payne, MBA
Chief Brand Strategist
Jenny is all about dreaming big but bringing reality into the picture. She brings rich experience in the world of marketing, brand strategy and innovation. Over her career, she has led multi-functional innovation teams in building new product portfolios where company growth and market share grew to new levels.
Jenny's marketing experience and drive for actionable strategies that brings the customer closer to the business objectives has helped B2C & B2B companies accelerate growth plans. It doesn't matter if you are a Fortune 500 company, a small/mid-size company or a startup, or a brand that needs attention, she loves this space and wants to help you focus on meeting your objectives, building a brand and staying focused on your customer.
Her category experience ranges from CPG, fashion eyewear & vision care, retail, home & garden, toys & juvenile products, medical devices, manufacturing to the aging population.
Her collaborative nature, strategic thinking and curious mindset comes to life on each project.
The Guild
Team Members and Experts
We use “guild” to describe our business model – which is to bring some of the most highly experienced experts plus the right level of resources to “DO” the work that makes a difference for YOU. We have doers and thought leaders in segments that span the innovation, brand and development sectors.